Review of "GM FastLane"

For my Business Communications class, I've reviewed the blog GM FastLane. This is a beautifully designed blog by GM that was clearly made for car and truck enthusiasts, particularly those on the consumer end. When I reviewed the blog, the most recent post was of a webcast hosted by Scott Lawson, GM Customer & Relationship Services. From the questions that were posed, this feature was definitely for the benefit of loyal GM customers. In addition, there is a section dedicated to Hi-res photos from the recent Chicago Auto Show and a very convenient "Categories" section where readers can sort though blog posts according to their interests. As a whole, the site is very aesthetically pleasing and easy to navigate.

The writing style is very inconsistent. On average, posts made by division chairmen and vice-presidents are grammatically sound and interesting to read, while the posts made by chief engineers are awkward and seem to struggle for the right words. Overall, each post gets it's message across quite well.

My only suggestion as far as structure would be for them to move the Categories section closer to the top of the page so readers don't have to scroll down half-way to find it. For content, I think they may need to hire a content manager to ensure greater consistency across all postings.